In a world of automobiles, can one yellow bike make a difference?
Of course not.
But a fleet of bikes might create a new model for sustainable transportation.
Toronto’s Bike Share Program is at a crossroads. Internationally recognized, it cannot maintain funding for its yellow bike program without stepping on a new path. Maogosha Pyjor is the Manager of Bike Share. Now that the program is cancelled, she is searching for models that can work for the challenges faced in North America. Maogosha looks for bikes and finds visionaries in Europe, North America, Columbia and China. Models for bike loaning are many and have different purposes. Corporate, political and community leaders share their lessons and thoughts on how the successes and failures of their system. But can Maogosha find a model that her community needs: accessible use of bicycles for everyone?
Meanwhile, BikeShare is struggling to maintain a presence in Toronto, as the Community Bike Network evaluates its programming and explores a new model for operations. Geoff Bercarich was one of Maogosha’s key volunteers when BikeShare was running. He delivered bikes to the lending hubs using a cargo bike. While Maogosha travels the world, Geoff is still delivering bikes around Toronto trying to keep the yellow bikes of BikeShare visible. The fate of the yellow bikes rests in the hands of the Community Bike Network, and the new model it has found may not include the colour yellow.
Join us on a trip that takes us to Beijing, Amsterdam, Bogotá, New York, La Rochelle, Paris and back to Toronto. Models for bike loaning are many and have different purposes. Corporate, political and community leaders share their lessons and thoughts on the successes and failures of their systems. We look for bikes and finds visionaries.
Tales of a Yellow Bike is produced by Symmetree media for OMNI Television in English, Mandarin and Spanish and will be available in 2009.
